marketing and sales executives from Silicon Valley

Monday, June 24, 2013

Findability is better than SEO?

How do you find things when you don't know what you're looking for?
Source:, June 7, 2013

The obvious answer would be search, and that makes sense, as you can search via dictionary, book index, or via any of several online search engines. The same could apply to buyers of your product or service. Remember, however, to look at the bigger picture - purchasing is about trust. When someone decides to buy from you, they are expressing some level of trust, and whether you like it our not, a product vendor shouting that they have the best product might create awareness that you THINK that you have the best product, but that may not convince someone to buy.

I would propose that the your excellent SEO is necessary, but not sufficient. Generic external links to your site will help the SEO, but external links that are relevant can provide the external validation for your product that provides even more value visitors if they find you via an educational link, an independent third party, or a comparison site. Links of this nature can be earned via hard social media efforts, a PR push, or even participating in online forums or places where your customer might be, such as stackexchange for programmers or LinkedIn for human resources professionals.

So when you look at the image in this post from, where the source article stated "Sites listed on the first Google search results page generate 92% of all traffic from an average search", think about more than just traffic. You want traffic that trusts you and with whom you can build a financial relationship. If you just build traffic without trust, what was the point?

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